John Deere Holiday Gift Key Tags

		Type of Event: Holiday gift with purchase Recipient: Consumers who purchase a John Deere tractor or riding lawn mower as a holiday gift Item Presented: Polished brass custom key tag with printed velveteen pouch Objective: The overall objective was to position John Deere tractors and lawn mowers as a holiday gift item and increase sales as well. It is an "under the tree, wrapped present idea" where the recipient receives the keys to their new John Deere tractor or lawn mower on the upscale polished brass key tag inside a printed pouch. This is a size that could be wrapped in a box and placed under the Christmas tree. Imagine the surprise and delight of the person opening what appears to be a small box and receiving a very significant gift they will use many times throughout the year. Results: The John Deere dealerships liked the idea and the program was an outstanding success and will be repeated. The lead time was short and the delivery date was critical. Therefore, John Deere and the distributor were very pleased that Medalcraft Mint delivered the order early. Everyone was also very impressed with the quality and craftsmanship of the key tags.