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Hearst Tower Building Dedication |
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Type of Program:
Building dedication of a new superstructure with Hearst being the anchor tenant
Items Presented:
3" rectangular medallions and 1-1/4" key fob have a matching design featuring a high relief representation of the new building.
Recipient:
The medallions were gifted to dignitaries and upper management in the Hearst organization. Other key tenants in the building also received the medallions. Employees of Hearst received the die-struck key fob.
Objective:
Hearst is a high profile corporation that used to be based in New York City. With their transition to Charlotte, they wanted an artistic medium that best defined the architectural magnitude of the new tower. Along with that, the Hearst Tower incorporated numerous shops on the plaza level in which they wanted to separate themselves from a 9 - 5 crowd.
Results:
Both components were well received. The CEO of Hearst Tower re-ordered the medallions given their popularity as a commemorative.
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